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Web Analyst

Req. Id:  286

Lysaker, 02, NO, 13366

Norwegian Air Shuttle is one of the largest ecommerce players based in the Nordics with annual direct sales in the 30 billion NOK range, in addition to indirect sales through partners and agents. Our vision of providing affordable fares to everyone requires us to work smarter and more cost-efficient than competitors. Leveraging the vast volumes of traffic to our own digital channels and the corresponding customer data, in both our own and paid channels to drive conversion rates and profitability, is core to our success. Digital Innovation is responsible for converting traffic to sales in our digital channels and works closely with both commercial and technology units within the company. We strongly believe in customer-oriented processes and aim to optimize on relevance in every customer interaction to reach our goals.


We are now expanding our Digital Innovation team with a Web Analyst who will work closely with our Product Owners to identify areas of improvement and measure effects of changes and experiments in our booking flow on web and in our app. The Web Analyst’s primary mission is to feed the organization with data-driven and actionable insights, based on quantitative analysis of visitor behavior in our direct digital channels. The Web Analyst will also be a central resource in the implementation, experimentation and measurements of new omni-channel capabilities across Norwegian’s own and paid channels.



Including but not limited to
•    Responsible for collecting the right datapoints with high quality through Google Analytics and Google Tag Manager, complemented with data from other internal systems when needed.
•    Setup measurements to monitor key KPIs and drive business improvement
•    Collaborate closely with Product Owners and key IT developers to provide and communicate actionable insights
•    Ensure insights are based on high-quality data
•    Compliance with Privacy and Security regulations on data collected through Google Analytics and Google Tag Manager
•    Support implementation of Personalization initiatives
•    Proactively identify business opportunities and improvement areas, contribute with quantitative insights to guide prioritization
•    Support, share and coordinate with other analysts, e.g. from Marketing




•    Business-oriented and result-driven mindset
•    A master’s degree within Analytics, Mathematics, IT, alternatively a bachelor’s degree with relevant experience
•    Experienced in the use of Google Analytics and Google Tag Manager
•    Previous experience from, or interest in, managing a complex Google Analytics account with multiple internal stakeholders
•    Ability to setup and perform custom analysis on large and complex datasets, e.g. in BigQuery or similar environments
•    Knowledge of tools such as PowerBI, Looker, Tableau
•    Ability to identify and communicate actionable insights and recommendations based on data, creating real impact and business value


Personal skills: 


•    Analytical and structured
•    Proactive and enthusiastic
•    Solid communication skills in English – both written and oral. Mastering Norwegian is also an advantage.
•    Team player/collaboration skills, ability to connect with people and build relations and to use this network professionally for cross-functional discussions and alignment
•    Curious

We offer: 


•    Competitive company benefits including employee priced tickets and share saving program
•    Good pension and insurance schemes
•    Positive and exciting place to work in a global expanding organization
•    Challenging, variable and dynamic environment
•    Opportunity for impact and personal growth



Travel required:  

Application deadline: 31.01.2020 

Norwegian Air Shuttle is the fifth largest low-cost carrier in the world with around 11,000 dedicated colleagues globally. Our customers can choose from over 500 routes to more than 150 destinations in Europe, North Africa, the Middle East and Thailand, as well as North and South America. The company is headquartered in Norway and was listed on the Oslo Stock Exchange in 2003. Today, Norwegian has around 160 aircraft and sports one of the world's youngest and greenest fleets with an average age of just 3,8 years.
Norwegian has been voted 'Europe's Best Low-Cost Airline' by passengers for sis consecutive years at the SkyTrax World Airline Awards 2013-2018, along with being named the 'World's Best Low-Cost Long-Haul Airline' for the past six years.